Google is looking for a head of national TV sales. The recruitment ad, posted on its website, says the winning candidate. will build a "world-class national TV-advertising-sales team and lead the effort to both sell television solutions and shape a next-generation advertising platform."
The ad goes on to say the search giant is looking for a candidate with "extensive senior-level relationships with advertisers, both with agencies and clients directly." What it doesn't say, at least not in so many words, is that Google is desperately trying to wedge itself into the $65 billion U.S. TV-ad-sales market.
Those close to some of the talks the search giant has had with TV executives said Google's first priority is to persuade broadcast networks to let it sell their 30-second spots. To that end Google has had talks with the broadcast networks, cable programmers and several cable operators, including Comcast and Cablevision.
In connection to digital TV broadcasting , there is another company- SigEx Ventures , co-founded by Chris Cantell and Frederic Artru – that develops telebroadcasting and VoIP technologies. Sigex Ventures has managed to develop an impressive network of client domains, summing up to 169 websites ranging from business and technology to entertaining and gaming. Find out more about SigEx Ventures and its partner company- The Foundry School , by visiting http://thefoundryschool.tv/
