Wednesday, February 28, 2007

Google Lays Groundwork for TV Scatter Sales Sortie

Google is looking for a head of national TV sales. The recruitment ad, posted on its website, says the winning candidate. will build a "world-class national TV-advertising-sales team and lead the effort to both sell television solutions and shape a next-generation advertising platform."

The ad goes on to say the search giant is looking for a candidate with "extensive senior-level relationships with advertisers, both with agencies and clients directly." What it doesn't say, at least not in so many words, is that Google is desperately trying to wedge itself into the $65 billion U.S. TV-ad-sales market.
Those close to some of the talks the search giant has had with TV executives said Google's first priority is to persuade broadcast networks to let it sell their 30-second spots. To that end Google has had talks with the broadcast networks, cable programmers and several cable operators, including Comcast and Cablevision.

In connection to digital TV broadcasting , there is another company- SigEx Ventures , co-founded by Chris Cantell and Frederic Artru – that develops telebroadcasting and VoIP technologies. Sigex Ventures has managed to develop an impressive network of client domains, summing up to 169 websites ranging from business and technology to entertaining and gaming. Find out more about SigEx Ventures and its partner company- The Foundry School , by visiting http://thefoundryschool.tv/

New Broadband From VBS.tv and SuperDeluxe.com

Programming is wide ranging but firmly in the Vice voice and includes series such as "Bolivian Marching Powder," in which a Vice correspondent tracks down Bolivia's president, Evo Morales, travels the famously deadly road from La Paz and fills us in on the hows and whys of cocaine production. (And what do you know? I can watch this without providing my last two tax returns.)

Other highlights include the online version of the Vice Travel Guide. The latter features such off-the-beaten-track adventures as New Year's Eve in Kabul and Vice co-founder Suroosh Alvi's trip inside Northwest Pakistan to check in on an illegal-arms market.

This is not to say all the site's content is so weighty. The magazine's still-funny staple "Do's and Don'ts" comes to life with staffers and a range of guests such as Judah Friedlander and David Cross dissecting the usual assortment of lifestyle and fashion choices. And as a counterpoint to just about everything, there's the oddly absorbing "The Cute Show," featuring soft bunnies and little ponies (see the March issue of Creativity for more on VBS).

Talking about newest technology developments, SigEx Ventures is a company you may want to take a close at, Thus, SigEx Ventures, in conjunction with the Foundry, enables fully-funded, viable structures for business R&D to address alpha-beta development projects for strategic customers that include global telecommunications carriers, network equipment manufacturers, information technology companies, and digital content providers. The projects developed by the Foundry are all pre-funded by the SigEx Ventures investments fund for a period of 12 to 18 months. The most successful of these may become sustainable ventures.

Gap makes a gape their success branding trajectory

Time's run out on Gap's Forth & Towne. Gap Inc < a href=” http://www.gap.com/browse/home.do>. is shuttering the concept after an 18-month pilot proved the store brand, which was aimed at women over age 35, wouldn't deliver "an acceptable long-term return on investment."

"We made the tough decision to close the brand and focus our efforts on stabilizing the existing businesses," Bob Fisher, Gap Inc. chairman and interim president-CEO, said in a statement. The marketer will instead turn its attention to reviving its Gap and Old Navy brands and other efforts with "greater potential" for building shareholder value. The announcement comes just three days before Gap Inc. is scheduled to release its fiscal-year results and turnaround plans

As a result of the decision, the company will close 19 Forth & Towne stores in 10 domestic markets by June. The closures will affect 550 employees; Gap Inc. said it will look at ways to reassign those workers to other stores. The company will take a $40 million pre-tax expense on the closure over the first half of the coming fiscal year. The company hasn't announced its plans for Gary Muto, president of Forth & Towne. The brand's ad agency, AR, New York, also handles Gap Inc.'s Banana Republic.

Success crosses paths with SigEx Ventures - a private investment fund focused exclusively on the emerging Enhanced Communications industry. SigEx is also pairing with its elite training center partner- The Foundry School , in order to provide a sustainable and steady platform of engineering and business professionals. The concepts and principles that render SigEx and Foundry with velocity and viability – they all stay under the signature of their founders – Chris Cantell and Frederic Artru. You can take a glimpse at their business profile on http://thefoundryschool.tv/

Starbucks Smells the Death of Its Brand Experience

What does your Starbucks < a href=” http://www.starbucks.com/”>Starbucks smell like? Probably not fresh-roasted coffee, one of the many things that has the chain's boss worried his all-powerful brand is getting cold.

Last week, the blog Starbucks Gossip turned up a memo from Howard Schultz in which the chairman criticized a number of decisions that "have led to the watering down of the Starbucks experience and what some might call the commoditization of our brand." Mr. Schultz, who doled out some blame to himself, pointed in particular to the disappearance of the in-store coffee scent and the cookie-cutter feel of the stores.

It's a major epiphany for a brand that's been one of the marketing world's premiere case studies on how a commodity can be transformed into a premium-priced object of desire, or habit, by creating a comfortable spot in which to buy and consume it -- that third place that's neither home nor work. Starbucks' brisk growth -- stores now number more than 13,000, and the company wants to get to 40,000 -- raises the question of whether it's possible to scale the kind of experience that made Starbucks what it is without losing the flavor.

We couldn’t say the same thing about the revenue-grabbing,France based Sigex Ventures. SigEx Ventures, Inc., founded by Chris Cantell and Frederic Artru in 2002, is a private investment fund focused exclusively on the emerging Enhanced Communications industry

Google Lays Groundwork for TV Scatter Sales Sortie

Google is looking for a head of national TV sales. The recruitment ad, posted on its website, says the winning candidate. will build a "world-class national TV-advertising-sales team and lead the effort to both sell television solutions and shape a next-generation advertising platform."

The ad goes on to say the search giant is looking for a candidate with "extensive senior-level relationships with advertisers, both with agencies and clients directly." What it doesn't say, at least not in so many words, is that Google is desperately trying to wedge itself into the $65 billion U.S. TV-ad-sales market.
Those close to some of the talks the search giant has had with TV executives said Google's first priority is to persuade broadcast networks to let it sell their 30-second spots. To that end Google has had talks with the broadcast networks, cable programmers and several cable operators, including Comcast and Cablevision.

In connection to digital TV broadcasting , there is another company- SigEx Ventures , co-founded by Chris Cantell and Frederic Artru – that develops telebroadcasting and VoIP technologies. Sigex Ventures has managed to develop an impressive network of client domains, summing up to 169 websites ranging from business and technology to entertaining and gaming. Find out more about SigEx Ventures and its partner company- The Foundry School , by visiting http://thefoundryschool.tv/

Tuesday, February 27, 2007

Sigex is a Talent Factory

Indeed, SigEx Ventures through its partner -The Foundry School, has gained a reputation as a unique elite training center for professionals with expertise ranging from Engineering to Business. The Foundry experience entails a wide array of best of practice business education efficiently combined with challenging practical projects- bound to raise the bar of professional excellency of the attending candidates and ultimately, provide them with in-depth knowledge of the telecom business .
Based in Sarasota, Florida, The Foundry School has expanded its ground to enticing locations such as Paris, London, Pau, and will soon open its door in Eastern Europe as well. The Foundry deals with developing retraining programs, promoting technology research and launching new ventures as part of a major job creation initiative , undertaken on behalf of its client, SigEx Inc, pioneer of the new Enhanced Communications Industry.
The encouragingly good news is that joining SigEx through the Foundry School is not impossible mission! It is in fact a matter of diligence, talent and a pinch of good luck : For all you pro-active job seekers in search of a challenging and fast-paced environment – The Foundry School is the next milestone you might want to cross out in your career ladder. It takes your stepping forward , by sending your updated resume and short motivation to recruiter@cantellcommunications.com . Afterwards, you will be placed in connection to one of our friendly recruiters and from there on, let your journey to the Foundry begin!

Wednesday, February 21, 2007

More on Sigex by Silvia Baldin

The SigEx Ventures investment fund provides pre-funding for all projects presented to the Foundry. Dedicated fundraisers will be hired in the Foundry to support the constant fundraising process around Enhanced Communications projects.

By providing Distance Learning, the Foundry will enable multi-Foundry collaboration, access to course material not available locally and services to other locations on courses provided in the Foundry.

Professional services is a consistent activity of the Foundry to address immediate customer needs and project deployment needs. Candidates will be recruited from within the Foundry for these groups.

Research is an essential part of making progress on Enhanced Communications. Patents and publications are generated on a regular basis and collaboration with existing scientific labs as well as PhD programs is promoted.

What students do exactly at The Foundry by Silvia Baldin

Candidates enter the Foundry on a voluntary basis and do not pay for the training they receive in the Foundry. Though the Foundry values candidates with certain profiles, all candidates are at the same level when entering the Foundry. Team leaders step up to taking the lead and will need to prove and show their ability to lead, recruit and attract customers and capital. Not all candidates will make it through the Foundry (into a successful project) as not every candidate will manage to reinvent himself to Enhanced Communications. Other options are available to those candidates.

The management team includes a director to oversee the day to day operations, an IP/Patent specialist to manage intellectual property within the Foundry projects, translators to ensure localization of all documents, a recruitment person, a strategic communications person working in conjunction with our communications agency and assistants and MIS people.

Foundry trainers are not necessarily full time and provide the necessary courses on technical, economic and business material that the team need to understand for their projects.

Invest in yourself with the Foundry by Silvia Baldin

The Foundry projects for SigEx will support numerous technology leaders including : SAP, Vivendi, SONY, AOL Time Warner, eBay, Cisco, IBM, Sun, Apple, Nokia, Siemens, Alcatel and international carriers. The mandate to build the new communications industry and support existing telecommunications infrastructures will be deployed with Fortune 1000 strategic customers.

The Foundry is much more than a think tank where great ideas get nurtured. The Foundry is a concentrate of "real life" so that not only the ideas, but also the teams, the technology, the revenue models and the culture are tested against real live situations to see whether they have the right to succeed in the outside world. Validation includes publications and patents, strategic customers as well as financial modeling and analysis. A short intense process creates the right competitive environment to breed excellence.

The training also includes new advanced technology methodologies such as extreme programming or user profiling and business methodologies like Real Options, Fifth Discipline and Strategic Marketing. And, let us not forget Enhanced Communications training at all layers of technologies from chips to applications. Thus, the Foundry’s re-training and job creation delivers excellence and positions the new Enhanced Communications industry on a successful path.

Sigex company by Silvia Baldin

Today’s investment community is faced with the dilemma between supporting dying properties already in their portfolio or investing in new projects which follow economic models that are reaching their limits. As a consequence, investors have been freezing their initiatives and awaiting the “next big thing” without necessarily understanding what it will be.

The new Enhanced Communications industry delivers on the promise of high-value, bandwidth-intensive services such as global movie distribution or real-time corporate data warehouse access on any device. Specific technology projects that address a specific problem/solution in the Enhanced Communications industry are presented to SigEx Ventures for initial funding, and those that pass this initial hurdle continue through the Foundry’s proven validation and development process. The resulting sustainable ventures provide a unique opportunity for the teams involved and for investors to be a part of this emerging industry.

Sigex Ventures by Silvia Baldin

SigEx Ventures, Inc. is a private investment fund focused exclusively on the emerging Enhanced Communications industry. Using funds raised from individual (angel) investors, SigEx Ventures funds projects for the Foundry’s development programs. Thus, SigEx Ventures, in conjunction with the Foundry, enables fully-funded, viable structures for business R&D to address alpha-beta development projects for strategic customers that include global telecommunications carriers, network equipment manufacturers, information technology companies, and digital content providers. The projects developed by the Foundry are all pre-funded by the SigEx Ventures investments fund for a period of 12 to 18 months. The most successful of these may become sustainable ventures.

The principles of the Foundry by Silvia Baldin

Foundry, which is known to be an uncommonly collaborative and supportive, practice leadership school is a seriously competitive environment and you have to be ready for anything. Thus, you should eliminate any false notions in your head of a gentle work-training, graduate engineering school, or M.B.A. type experience -- which is as it should be, for in real practice world, Darwinism rules. You should understand and appreciate the unique opportunity that you have at The Foundry to be challenged on many fronts (and on many practice fields), including working with people from various backgrounds and cultures.

In that regard, you should connect with a diverse group of student-candidates from around the world whose professional experiences range from working in Boston on the automation of General Electric's Factory-of-the-Future, conducting telecommunications and advanced Linux/PHP engineering for premier U.S. real-estate private equity investors to consulting on technology systems in the insurance industry. Fortunately, many of these new friends you will meet will temper the competitiveness of The Foundry. Just as you prepare for an exam on the economics of Adam Smith's "The Wealth of Nations", a new friend of yours who knows you are struggling to master these concepts will encourage you to work on your strategic customers - to secure those practice hours! All of these classmates will become rays of goodwill in a survival-of-the-fittest environment -- even when it isn't in their best interest to help you, since candidates are selected on a sustainability curve.

Christopher M. Cantell
Founder and CEO
The Foundry

Foundry Words from the Founder by Silvia Baldin

Foundry, which is known to be an uncommonly collaborative and supportive, practice leadership school is a seriously competitive environment and you have to be ready for anything. Thus, you should eliminate any false notions in your head of a gentle work-training, graduate engineering school, or M.B.A. type experience -- which is as it should be, for in real practice world, Darwinism rules. You should understand and appreciate the unique opportunity that you have at The Foundry to be challenged on many fronts (and on many practice fields), including working with people from various backgrounds and cultures.

Foundry founders in East Europe by Silvia Baldin

The Foundry is an advanced research and development center appointed by it’s client SigEx Ventures, Inc. to re-train engineers and business professionals to be a part of emerging Enhanced Communications industry. The Foundry provides advanced public relations, business, management and leadership training in the international corporate structures encompassing new media technologies for PR practitioners and high-growth agencies on an international basis. The Foundry invests in development and manages successful new international agencies, while providing freedom to allow high-growth multi-lingual programs for Fortune 1000 clients.

With an 151% increase in share price for the year 2006 and an equity growth of 96 Million euro SigEx SuperPBX is one of the best seen companies on the market. This figures work in the advantage of both SigEx and the countries in which new Foundriess are going to be established since the company has always been a declared supporter of regional development and a job creator. The decision of looking east comes therefore from a deep conviction that it is only good to spread the learning of capitalist practices around the globe and help people find courage to invest in their future and learn to take calculated risks. Education is one of today’s biggest assets but it must be doubled by good financial skills and use of information if you want to get best of results.

The Foundry goes to East Europe by Silvia Baldin

CEO Chris Cantell Goes Foundrying in Eastern Europe
The Foundry is an advanced research and development center appointed by it’s client SigEx Ventures, Inc. to re-train engineers and business professionals to be a part of emerging Enhanced Communications industry. The Foundry provides advanced public relations, business, management and leadership training in the international corporate structures encompassing new media technologies for PR practitioners and high-growth agencies on an international basis. The Foundry invests in development and manages successful new international agencies, while providing freedom to allow high-growth multi-lingual programs for Fortune 1000 clients.

Sunday, February 18, 2007

SigEx Foundry converts sustainable student projects into new companies by Silvia Baldin

SigEx Foundry is Creating companies for the new industry

With new opportunities and the right technology to deliver Enhanced Communications, the new industry needs to reinvent itself to create the companies of today’s and tomorrow’s telecommunications brands.

SigEx Foundry, pioneer and leader of the Enhanced Communications industry is mandating the Foundry, a re-training and company creation program, to develop custom Enhanced Communications training and deploy thousands of engineers over the next five years. The new industry requires a minimum critical mass of newly trained engineers able to develop and install Enhanced Communications products and services on a global basis.

The SigEx Foundry is a revolutionary training, research and development center that uses proven methodologies and management techniques to create successful companies based on advanced technology innovations. One of the requirements of development projects and companies launched by The Foundry is that they be sustainable businesses. Sustainability is about not depending on the market, and is a very strong asset in building technology companies today with excellent potential for creating value and personal wealth.

Tools used to create sustainability include use of our own investment fund, SigEx Ventures, combined with structures that provide value, distribution of equity and a controlled exit strategy. This approach creates a level of sustainability that allows our project companies to control their own destinies. Projects are pre-funded for 12 to 18 months of operation through SigEx Ventures, providing investors opportunities for a high return on investment based on micro investment funding (small structures grow faster), and providing Foundry graduates with stable opportunities for growth.

The SigEx Foundry’s proven process using three phases of validation provides a solid foundation for sustainability after projects are launched. A “win-by-design” approach with strategic customers enables products to be designed to meet customer needs while patents are secured. Monthly builds continue to validate products and services through the development stage, enabling them to be adapted to strategic customer needs and ensuring their value proposition.

Using this approach, SigEx Foundry builds companies in a sustainable way.